WHOISSTEVEby Shattered Glass Studios

Services · Steve Gonzalez

Your business is not broken. Your system is.

You have the ideas, the talent, and the tools. But if your marketing, operations, website, AI, and follow-up are not connected, you are not scaling. You are surviving.

Get my business systems diagnosis → Book a strategy call →

Start with the problem. We will figure out the right system.

The integration layer: stained-glass panels for strategy, design, technology and operations joined by lead lines
One partner across strategy, design, technology, marketing, and operations. The work stays connected from the first decision through implementation.

Which problem keeps repeating?

Most people do not know which service they need. They just know something feels harder than it should.

Tools without adoptionAI, automations, and software create more complexity because the workflow was never designed. A website without a systemThe site exists, but forms, CRM, booking, content, and measurement do not connect. Marketing without conversionAttention does not reliably become inquiries, conversations, or follow-up. Ideas without structurePriorities change, everything feels urgent, and execution depends on you.

Choose the level of ownership you need.

Start with a focused build or bring Steve in as the partner connecting the whole system.

Fractional Creative Technology & Growth Partnership

Ongoing senior ownership for organizations that need creative, technical, marketing, and operational decisions to stop happening in separate rooms.

Best for: founder-led teams, active initiatives, and businesses with multiple connected priorities.

  • Strategy and prioritization
  • Wix Studio roadmap and optimization
  • Campaign and content direction
  • AI and workflow design
  • CRM, follow-up, and operating systems
  • Vendor and project leadership
Discuss the partnership →

Wix Studio Growth Build

A responsive website that clarifies the offer, shows the work, captures demand, and remains manageable after launch.

Best for: owners whose site exists but doesn't bring in leads, or who have no site at all.

  • Positioning and clear offer
  • Page structure that leads to a call
  • Responsive, mobile-first design
  • CMS you can edit yourself
  • Forms, booking and CRM handoff
  • Launch and training
Start with this build →

Campaign & Content System

A connected message, content engine, landing experience, and follow-up path for an offer, launch, event, or audience.

Best for: a launch, event or offer that needs to fill seats or book calls by a date.

  • Messaging and campaign direction
  • Content pipeline you can repeat
  • Landing page built to convert
  • Email and text follow-up
  • Ad and social setup
  • Measurement tied to revenue
Start with this build →

Capabilities are connected underneath the engagement.

The service may start in one place. The system underneath it crosses disciplines.

OperationsProcess audits, documentation, Google Workspace, project systems, roles, meetings, and handoffs.
MarketingOffer positioning, campaign planning, messaging, lead magnets, social direction, and follow-up.
AI business systemsPrompt systems, content repurposing, meeting workflows, SOP support, reporting, and team training.
Website, funnel, and CRMWix Studio, landing pages, forms, booking, pipelines, automation, and lead follow-up.
Content systemsLinkedIn positioning, interview-to-content workflows, editorial calendars, and authority-building assets.
Digital visibilitySEO foundations, Google Business Profile, reviews, local discovery, and conversion-path improvements.

One connected system. One accountable partner.

A clean path from inquiry to ownership.

You do not need to arrive with the answer. Bring the problem; the process creates the clarity.

  1. 01InquiryTell me what is stuck.
  2. 02ReviewI examine the business context.
  3. 03DiagnosticWe identify the system underneath the symptom.
  4. 04ScopeYou receive a clear recommended starting point.
  5. 05BuildWe work in visible stages with documented decisions.

A strong fit when…

  • The problem crosses more than one discipline.
  • You want strategy connected to implementation.
  • Your team needs clearer ownership and documentation.
  • You are ready to make decisions and build something durable.

Probably not yet when…

  • You only want a disconnected deliverable with no context.
  • You are looking for guaranteed results or invented certainty.
  • No one can own decisions or provide access to the work.
  • The organization is not ready to change the process behind the symptom.

Start with a Clarity Call

Find out what is actually holding you back.

A focused, 60-minute working session. Bring the messy version. Leave with a clear priority and a practical next move.

Your first step

One focused working session

Applied to an approved build when you move forward within 14 days.

  1. Identify the main problem worth solving.
  2. Choose one priority outcome for the business.
  3. Leave with three immediate next actions.
  4. Get an honest recommendation on what to do next.

Written priorities included. Available in English or Spanish.

Book a Clarity Call →

Implementation is a separate decision. No obligation to continue.

08 / Start

Bring me the messy version.

Tell me what you’re building, where it’s stuck, and what you want next. I’ll tell you straight whether I can help and what the first step is.

BEST FITOwner-run businesses and growing teams that need good ideas and someone to actually build them.

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