Raised around business.
Trained in systems.
Built for creative chaos.

Shattered Glass Studios

I’m Steve Gonzalez, founder of Shattered Glass Studios. I help organizations turn scattered ideas, disconnected tools, messy operations, and inconsistent marketing into systems people can actually use.

Fractional Creative Technology & Growth Partner

Show me the pieces. I’ll help you find the system.

Portrait of Steve Gonzalez

Business was the first system I learned.

Before I had the vocabulary for funnels, operations, or customer experience, I understood inventory, service, long hours, money, and the constant pressure to solve the next problem.

THE OPERATOR’S LENSGood design is not decoration. It is a clearer way for people, information, and money to move.
  1. 01Entrepreneurial roots. The customers, inventory, money, service, and adaptation that keep a real business moving.
  2. 02Military-college structure. A technical foundation in systems, risk, accountability, and information flow.
  3. 03Creative production. Cameras, editing, live media, events, and the discipline of turning ideas into something people can experience.
  4. 04Technology and growth. Websites, Wix Studio, CRM, content pipelines, AI workflows, and the operational layer behind them.

Discipline, creativity, and technology—built into one practice.

The through-line is not a job title. It is learning how to lead people, understand systems, translate complexity, and finish the work.

  1. 01Norwich UniversityMilitary-college training, national-champion drill, battalion instruction, and Vermont state color guard service shaped a standard for precision, preparation, and accountability.
  2. 02Washington Digital MediaAs COO, Steve worked across the operating and creative demands of a video-production company—where client expectations, production, people, and delivery have to move together.
  3. 03DC Media AcademyAs co-founder, curriculum builder, and instructor, Steve helped develop a hands-on media program that taught more than 200 creators video production and editing.
  4. 04Shattered Glass StudiosToday, Steve brings strategy, Wix Studio web design, marketing, AI, automation, CRM, and operations together as a fractional creative technology and growth partner.

Public-safe career summary · Detailed case studies live on the Work page

Shattered Glass Studios

The work lives between ideas and execution.

What looks scattered is often a system waiting to be assembled. My job is to see the relationships, choose the right structure, and help people move through it.

Shattered Glass is more than a name. It is how I see the work: useful pieces from strategy, design, technology, media, and operations can become one connected window. The goal is not complexity for its own sake. It is to let more clarity, creativity, and opportunity into the business.

The pieces change. The standard doesn’t.Build it clearly. Explain it plainly. Leave people stronger.
One system, many disciplines: stained-glass panels joined into one window

How I work when the problem crosses disciplines.

These are operating principles, not decoration. They keep the work useful, accountable, and understandable.

SquareCreative + technicalI can work with the designer, developer, marketer, operator, and business owner without losing the thread.
LevelOperator firstI do not stop at recommendations. I build, document, train, and stay close to execution.
PlumbAI supports human intelligenceThe judgment stays human. AI should reduce friction, expand capacity, and support better decisions—not become the strategy.
CompassTools should help people winA system succeeds when the team understands it, trusts it, and can keep using it after launch.

A book project by Steve Gonzalez

Embracing the Silver

The power of being number two

A developing book about leadership without the obsession with being first: the value of influence, strong partnership, proximity to the work, and becoming the person who helps the whole team win.

People and organizations I’ve built for.

Selected verified relationships. Full scope and case studies live on the Work page.

Start with a Clarity Call

Find out what is actually holding you back.

A focused, 60-minute working session. Bring the messy version. Leave with a clear priority and a practical next move.

Your first step

One focused working session

Applied to an approved build when you move forward within 14 days.

  1. Identify the main problem worth solving.
  2. Choose one priority outcome for the business.
  3. Leave with three immediate next actions.
  4. Get an honest recommendation on what to do next.

Written priorities included. Available in English or Spanish.

Implementation is a separate decision. No obligation to continue.

08 / Start

Bring me the messy version.

Tell me what you’re building, where it’s stuck, and what you want next. I’ll tell you straight whether I can help and what the first step is.

BEST FITOwner-run businesses and growing teams that need good ideas and someone to actually build them.

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