CASE STUDIES
Built Across
Industries. Same
Problem: The
System Was
Missing.
I do not believe in random websites, random content, or random
tools. Every project starts with the same question: What system is
missing?
Sometimes the answer is a website. Sometimes it is a CRM.
Sometimes it is a content pipeline, inquiry form, student intake
system, or full operational rebuild. The industry changes. The work
stays the same: connect the pieces, build the system, and make the
business easier to run.
This page is proof that the work is not theory.
SYSTEM MAP
The System
PROOF SNAPSHOT
The Work Spans More Than One
Industry
That range is the point. Different businesses have different language, but they often suffer
from the same disconnected systems.
EDUCATION
Schools, Academies, and Student
Systems
Enrollment, intake, rubrics, portals, websites,
forms, and learning operations.
Dudley Beauty College · DC Media Academy
MEDIA
Production, Personalities, and Content
Platforms
Media brands, shows, production workflows,
personal brands, and digital presence.
Washington Digital Media · DC Media Academy
PERSONAL BRANDS
Talent, Authority, and Opportunity
Websites, brand assets, partnerships, positioning,
and business development support.
Joy Jewell · Pedro Biaggi
FOOD BUSINESS
Consulting, Content, and Client
Acquisition
Websites, content pipelines, service positioning,
booking flow, and lead capture.
FoodBiz Mentor · Carolina Gomez
LOCAL SERVICE SYSTEMS
Visibility, Trust, and Follow-Up
Local SEO, Google Business, websites, CRM,
reviews, and client/patient workflows.
Wellness · Contractors · Service Businesses
EVENTS / NONPROFIT
Mission, Community, and Partnerships
Festival support, strategic partnerships,
stakeholder coordination, and visibility.
Dia de los Muertos Benefit
FEATURED WORK
Case Studies Built Around
Systems, Not Just
Deliverables
Dudley Beauty College Project Screenshot
Recommended: website, product pipeline, student inquiry form
900 × 700px
EDUCATION · BEAUTY · E-COMMERCE · STUDENT ENROLLMENT
Dudley Beauty College
Turning a Beauty School Website Into a Sales
and Student Inquiry System
Dudley Beauty College needed more than a website refresh. They needed
a digital system that could support the business side of the school:
product sales, student inquiries, continuing education visibility, and a
clearer online presence.
THE PROBLEM
The old system did not fully connect the
school’s brand, product line, enrollment
interest, and online business opportunities.
WHAT WE BUILT
We rebuilt the website, created a pipeline for
Dudley products to be sold online, and built a
tool that allows prospective students to
submit enrollment inquiries.
THE OUTCOME
The website became more than an online
brochure. It became a platform for
commerce, inquiries, and growth.
DC Media Academy / Washington Digital Media
Screenshot
Recommended: academy website, portal, student program
visuals
900 × 700px
EDUCATION · MEDIA · MEMBERSHIP · OPERATIONS
DC Media Academy & Washington Digital Media
Building a Media Education Platform From the
Ground Up
DC Media Academy and Washington Digital Media needed more than
branding. They needed the structure behind a creative education
business: a clear identity, website, student intake pipeline, membership
portal, rubrics, operations, and procedures.
THE PROBLEM
The challenge was not just attracting
students. The challenge was supporting the
student journey from first interest to
enrollment to training to execution.
WHAT WE BUILT
I helped build the organizations from the
ground up: branding, imaging, website
development, student ingestion pipeline,
membership portal backend, rubrics,
operations, and procedures.
THE OUTCOME
The work created a foundation for training
students, managing programs, organizing
operations, and presenting the brand
professionally.
Pedro Biaggi Project Screenshot / Media Image
Recommended: website, commercial still, radio/media asset
900 × 700px
PERSONAL BRAND · MEDIA · BUSINESS DEVELOPMENT · EXECUTIVE GROWTH
Pedro Biaggi
Turning a Media Personality Into a Business
Executive Brand
Pedro Biaggi had talent, visibility, and media presence, but the business
infrastructure around the personal brand needed to grow.
THE PROBLEM
He needed a stronger digital presence,
better media assets, commercial production,
business development support, and personal
coaching to step into a larger executive role.
WHAT WE BUILT
I helped build his website, captured
photography, produced videos and
commercials, helped close deals, and
coached him in personal development.
THE OUTCOME
Pedro gained stronger brand assets, a
clearer business presence, and support in
turning visibility into opportunity.
Joy Jewell Website / Talent Platform Screenshot
Recommended: website, headshot, event/talent visual
900 × 700px
PERSONAL BRAND · ARTS · ENTERTAINMENT · PARTNERSHIPS
Joy Jewell
Building a Personal Brand Platform for Talent,
Events, and Partnerships
Joy Jewell needed a stronger digital presence to support her work across
arts, entertainment, modeling, acting, hosting, events, and production.
THE PROBLEM
She needed a website and partnership
strategy that reflected her talent,
professionalism, and ability to create
experiences.
WHAT WE BUILT
I helped build her website and create
partnership deals that support her work in
arts, entertainment, events, and talent.
THE OUTCOME
Joy gained a stronger brand foundation and
a clearer path for partnership opportunities.
Dia de los Muertos Benefit Event Photo
Recommended: festival, event, sponsor, or community visual
900 × 700px
NONPROFIT · EVENT · COMMUNITY · PARTNERSHIPS
Dia de los Muertos Benefit
Supporting a Cultural Festival Through
Organization and Strategic Partnerships
Dia de los Muertos Benefit needed support organizing the festival and
building strategic partnerships around the event.
THE PROBLEM
The challenge was aligning the mission,
community partners, cultural value, event
operations, and visibility into a stronger
support system.
WHAT WE BUILT
I supported festival organization and
strategic partnerships, helping connect
people, partners, mission, and event
execution around a community-focused
cultural experience.
THE OUTCOME
The festival gained stronger organizational
and partnership support, helping the mission
reach more people with clearer structure.
FoodBiz Mentor / Carolina Gomez Screenshot
Recommended: website, course, consultation, or food business
visual
900 × 700px
FOOD BUSINESS · CONSULTING · WEBSITE · CONTENT PIPELINE
FoodBiz Mentor / Carolina Gomez
Turning Expertise Into a Website, Content
Pipeline, and Client Acquisition System
FoodBiz Mentor needed a stronger digital foundation to help Carolina
Gomez turn her expertise into more client opportunities.
THE PROBLEM
The challenge was not simply rebuilding a
website. The challenge was creating a
pipeline where content, credibility, services,
and client acquisition worked together.
WHAT WE ARE BUILDING
I am rebuilding the website and creating a
pipeline for content and new client
acquisition, moving people from content to
trust to inquiry to consultation.
THE OUTCOME
The new system is designed to turn
Carolina’s experience, content, and business
knowledge into a clearer path for clients to
discover her, trust her, and book a
consultation.
INDUSTRIES I SUPPORT
Different Industries. Same
System Problem.
The surface-level work changes, but the core need is often the same: clarify the offer,
connect the tools, capture the lead, document the process, and follow through.
Education & Training
Schools, academies, continuing education,
student intake, enrollment funnels, membership
portals, and rubrics.
Examples: Dudley Beauty College · DC Media Academy
Media & Entertainment
Personal brands, radio, video, content
production, show infrastructure, talent platforms,
and digital presence.
Examples: Washington Digital Media · Pedro Biaggi
Beauty & Wellness
Beauty schools, wellness clinics, med spas,
product sales, client follow-up, local visibility,
and education marketing.
Examples: Dudley · Wellness Brands
Events & Nonprofits
Festival organization, sponsor decks, strategic
partnerships, community outreach, event
marketing, and stakeholder coordination.
Examples: Dia de los Muertos Benefit
Consultants & Experts
Websites, content pipelines, booking systems,
LinkedIn growth, thought leadership, and service
positioning.
Examples: FoodBiz Mentor · Carolina Gomez
Local Service Businesses
Google Business, SEO, inquiry forms, CRM,
automations, follow-up systems, reputation
management, and local trust.
Examples: Clinics · Contractors · Service Providers
THE PATTERN
The Project Changes. The
Pattern Does Not.
Across almost every project, I am usually solving one of six
problems. This is where the system starts to reveal itself.
Vision, but no structure.
The founder knows what they want, but the
business needs a system to hold it.
Website, but no path.
There is no clear route from visitor to inquiry,
booking, purchase, or follow-up.
Content, but nowhere to go.
Videos, photos, interviews, and ideas are not
being turned into consistent assets.
Team working, but not aligned.
People are doing the work, but the process is not
documented or repeatable.
Tools disconnected.
CRM, website, email, forms, social media, AI, and
operations are not working together.
Owner as bottleneck.
Too much lives in the founder’s head, inbox, text
messages, or memory.
“
I do not just help businesses look better.
I help them work better.
STEVE GONZALEZ · FOUNDER, SHATTERED GLASS STUDIOS
BUILD WITH STEVE
You Have the Pieces.
Let’s Build the System.
Your business may already have the website, the content, the
people, the tools, the ideas, and the opportunity. But if those
pieces are not connected, growth will feel harder than it should.
Then we will decide what system needs to be built next.
We will identify what is disconnected.
I will help you find what is missing.
Show me what you are building.
No pressure. No jargon. No random tools. Just a clear conversation about what needs to happen next.