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WhoIsSteve

by Shattered Glass Studios

ABOUT STEVE GONZALEZ

Raised Around
Business. Trained
in Systems. Built
for Creative
Chaos.

I am Steve Gonzalez, founder of Shattered Glass Studios. I help
founders, creatives, schools, clinics, media brands, and service
businesses turn scattered ideas, disconnected tools, messy
operations, and inconsistent marketing into systems that actually
work.

Most business owners do not need another random app. They need
someone who can see the whole picture, organize the pieces, and
help build the system behind the vision.

Show me the mess. I’ll help you find the system.

Steve Gonzalez Professional Portrait

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ADVISOR

GrowthWheel Certified

PARTNER

Wix Legend Partner

FOUNDER

Shattered Glass Studios

STEVE AT A GLANCE

Credibility Without the
Corporate Costume.

The story is personal, but the foundation is real: discipline, technical training, business
advisory, platform expertise, and continuous learning.

FOUNDER

Shattered Glass
Studios

Creative technical
consulting, AI
systems, operations,
and marketing.

DEGREE

Computer
Security &
Information
Assurance

A technical
foundation in
systems, risk, and
information flow.

EDUCATION

Norwich
University

America’s oldest
private military
college.BS computer security 

PARTNER

Wix Legend
Partner

Websites, funnels,
forms, automations,
and Wix Studio
systems.

ADVISOR

GrowthWheel
Certified

Business advisor
with the Greater
Washington Hispanic
Chamber of
Commerce.

CREDLY

14+ Certifications

ENTREPRENEURIAL ROOTS

I Learned Business
Before I Had the Words
for It.

Before I ever studied computer security, built websites, worked in
media, or started Shattered Glass Studios, I was learning business
from my mother.

She owned multiple restaurants while I was growing up, and from the time I
was a child, I was behind the scenes watching how a business actually
runs. Between the ages of 2 and 12, I saw what most people never see:

The preparation and the pressure.

The customers, inventory, and money.

The long hours and the service.

The constant problem-solving.

My mother was not limited to one lane. She owned restaurants, drove
armored vehicles for banks, worked as a nail technician in salons, sold used
goods at flea markets, and worked in real estate.

Business is not one skill. Business
is adaptation.

That shaped me. I am comfortable working across industries because I was
raised by someone who did it in real life. The industry changes. The
fundamentals do not. Every business needs a system, a story, a way to
serve, and a way to get paid.

Entrepreneurial Roots Visual

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Norwich / Systems / Professional Visual

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SYSTEMS THINKING

The Military College
Gave Me Structure.
Technology Gave Me
the Framework.

I attended Norwich University, America’s oldest private military
college, where I earned my degree in Computer Security and
Information Assurance.

Structure matters.

Discipline matters.

Accountability matters.

Details matter.

Systems matter.

Computer security taught me to look beneath the surface. A website is not
just a website. A CRM is not just a CRM. A team process is not just a
checklist. A business is not just a brand.

Everything is connected. The way information moves matters. The way
people communicate matters. The way leads are captured matters. The
way work gets documented matters.

That is why I do not look at businesses as isolated problems. I look for the
system underneath.

THE SHIFT

I Had to Stop
Consuming and Start
Creating.

For a long time, I knew I was good at connecting creativity and
technology. That was always there.

But the real shift happened after I hurt my back at the gym. I ended up in
bed for three months. Cabin fever set in. I had time to think. Too much time.

Then I realized something that hit me hard:

I was downloading almost a
terabyte of data every month on
my Xbox.

I was consuming more than I was creating. That bothered me. Because
deep down, I knew I was built for more than watching, playing, scrolling,
downloading, and waiting.

So I picked up photography. That decision opened the door to Washington
Digital Media. From there, I started helping build brands, websites, media
systems, student pipelines, production workflows, business infrastructure,
and creative systems.

That back injury forced me to face myself. And it pushed me from
consumer to creator. That is why I care so much about helping other people
get their ideas out of their head and into the world.

Because ideas die when they stay trapped. They need structure. They need
tools. They need execution. They need a system.

Steve Creative / Studio / Photography Visual

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01

A piece by itself looks broken.

02

A piece by itself looks random.

03

Placed with the right pieces...

04

In the right structure...

05

With the right light, it becomes something beautiful.

YOUR BUSINESS PIECES

Website
Content
CRM
AI Tools
Team
Operations
Marketing
Follow-Up
The System

THE MEANING BEHIND THE BRAND

Why Shattered Glass
Studios Exists

I started Shattered Glass Studios because my work has never fit
neatly into one box.

Websites. Photography. Video. AI. Marketing. Operations. Business
development. Education. Events. Media. Community work. Creative
direction.

From the outside, that can look scattered. But to me, Shattered Glass is
about taking the best pieces from different industries and bringing them
together into something bigger. Like stained glass.

What looks scattered is often just a
system waiting to be assembled.

Your website, content, CRM, AI tools, team, operations, marketing, and
follow-up may feel disconnected right now. My job is to help assemble
those pieces into a system that finally makes sense.

THE WORK

I Build Bridges Between
Ideas and Execution.

Most people come to me because something feels messy. They
have the vision, but the system is missing.

I help connect the pieces:

Websites
CRM Systems
AI Workflows
Content Systems
Marketing Campaigns
Operations Documents
Booking Forms
Follow-Up Systems
Google Workspace
Social Media Pipelines
The System

The goal is not to make your business more complicated. The goal is to
make your business easier to run.

Steve Working / Planning Visual

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PHILOSOPHY

How I Think About the
Work

ON AI

AI Is Lowercase i. The Intelligence
Comes Through People.

I do not treat AI like magic. To me, AI is lowercase i. The
intelligence comes through people.

AI is an artificial processing engine. It can organize, generate,
summarize, automate, analyze, and speed up work. But the real
connection still comes through human service.

That is why I do not sell AI as a gimmick. I use AI to help people
think clearer, move faster, create better, document what matters,
and build systems that support real human work.

AI should not replace the soul of the business. It should remove friction so the people inside the business can do better work.

ON LEADERSHIP

A Leader Gives People the Tools to Win.

My philosophy on leadership is simple: you cannot lead people
you are not willing to serve.

There is no kingdom without the people. There is no leader
without the people who choose to follow, build, support, and
believe.

Leadership is not about standing above people. It is about giving
people the tools, structure, confidence, and clarity they need to
succeed.

I am not here to make business owners dependent on me. I am here to help them build systems their people can actually use.

CREDENTIALED AND STILL LEARNING

Built for the AI Era, Grounded in
Real Systems.

AI, cloud systems, analytics, project management, automation, cybersecurity, websites,
and digital platforms are no longer separate from business. They are part of how
modern businesses operate.

AI

Artificial Intelligence

AI literacy, applied AI, prompt systems, and
practical business workflows.

DA

Data + Analytics

Data analytics essentials and business insight
workflows.

Cloud + Infrastructure

Cloud fundamentals, systems thinking, and
modern technology foundations.

SEC

Security + Systems

Computer security, information assurance, and
trustworthy system design.

PM

Project Management

Predictive project management, planning,
execution, and generative AI for projects.

GW

Business Advisory

GrowthWheel certified business advisory and
small business growth support.

Dudley Beauty College
Project Screenshot

Dudley Beauty College

WEBSITE · E-COMMERCE · STUDENT INQUIRY
SYSTEM

Rebuilt the website, created a pipeline for online
product sales, and built a tool to collect inquiries
from prospective students who wanted to enroll.

Website
Product Pipeline
Student Inquiry Tool
Digital Systems

DC Media Academy & WDM
Project Screenshot

DC Media Academy & Washington
Digital Media

Branding
Website
Student Pipeline
Membership Portal
Operations

BUILT FROM THE GROUND UP

Built both organizations from the ground up:
branding, imaging, website development, student
ingestion pipelines, membership portal backend,
student rubrics, operations, and procedures.

Pedro Biaggi
Project Screenshot

Pedro Biaggi

PERSONAL BRAND · MEDIA PRODUCTION ·
BUSINESS DEVELOPMENT

Built his website, captured photography,
produced videos and commercials, helped close
deals, and coached him in personal development
to grow into his role as a business executive.

Website
Photography
Video
Deal Support
Executive Coaching

Joy Jewell
Project Screenshot

Joy Jewell

WEBSITE · PARTNERSHIP DEVELOPMENT

Built her website and created partnership
opportunities that support her work in arts,
entertainment, events, and talent.

Website
Brand Presence
Partnership Strategy

Dia de los Muertos Benefit
Event Photo

Dia de los Muertos Benefit

FESTIVAL ORGANIZATION · STRATEGIC
PARTNERSHIPS

Supported festival organization and helped
develop strategic partnerships around the event
and its community mission.

Festival Support
Community Partnerships
Event Strategy

FoodBiz Mentor
Project Screenshot

FoodBiz Mentor / Carolina Gomez

WEBSITE REBUILD · CONTENT PIPELINE · CLIENT
ACQUISITION

Rebuilding the website and creating a pipeline to
help turn content into new client opportunities for
food business coaching and consulting.

Website Strategy
Content Pipeline
Client Acquisition Flow

PROOF OF WORK

Built Across Education,
Media, Beauty, Events,
and Local Business

Different industries. Same problem. The vision was there.
The talent was there. The opportunity was there. The
system needed to be built.

WORK WITH STEVE

Show Me the Pieces. I’ll
Help You Find the
System.

You do not need to have everything figured out before we talk.
You just need to know something is not working.

Maybe your business has grown past the way you used to run it.

Maybe your team needs structure.

Maybe your operations live in your head.

Maybe your AI tools are sitting there unused.

Maybe your content has no system.

Maybe your website is not converting.

Show me the pieces.

I will help you find the system.

No pressure. No jargon. No random tools. Just a clear conversation about what needs
to happen next.

No More Guessing. Let’s Build
the System.

No duct tape. No random tools. Just a clear system that works.

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