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SELECTED WORK — 2019 TO 2026

We don’t ship
websites.
We ship systems.

Every project below started as a business problem, not a design brief. Enrollment was flat. The phone stopped ringing. Donations plateaued. The site was the lever — never the point.

IBM
GOOGLE
AWS
CERTIFIED AI STRATEGIST

30

Projects in this portfolio

24

Client programs documented

472

Source files archived and versioned

3

Certifying institutions — IBM, Google, AWS

Featured programs

Three builds where the whole system shipped

strip-rj

01 / 03

WEBSITE · POSITIONING

RJ Electric Works

YEAR

2026

SCOPE

6 pages

ENGAGEMENT

Trust & positioning rebuild

A full-service electrical contractor operating since 1998, with a website that read like a directory listing. Twenty-eight years of reputation, invisible above the fold. We rebuilt it around three separate buyer paths — emergency service, panel upgrades, and property managers — so whoever lands knows in five seconds whether this is for them.

INFORMATION ARCHITECTURE
PAGE DESIGN
COPY
BUILD

Visit rjelectricworks.co  →

02 / 03

WEBSITE · NONPROFIT

Bags of Love / Bolsas de Amor

YEAR

2026

SCOPE

9 pages

ENGAGEMENT

Donation & volunteer system

A nonprofit feeding families across the Mid-Atlantic, with a site that made the ask without ever showing the work. People who wanted to help had nowhere to land. We built the full giving system: campaign page, donation flow, volunteer registration with waiver, sponsor partnerships, recipient nomination, and impact stories that give the ask something to stand on.

SITE ARCHITECTURE
DONATION FLOW
BILINGUAL
BUILD

View the build  →

strip-bolsas
strip-dudley

03 / 03

WEBSITE · PAID MEDIA · VIDEO

Dudley Beauty College

YEAR

2026

SCOPE

Site + 6 ad creatives

ENGAGEMENT

Enrollment program

Cosmetology and nail tech programs competing for the same students as every other school in the DMV. This was never a website project — it was an enrollment problem. So we rebuilt the site, wired Wix Bookings for campus tours, produced a six-piece Google Ads set across landscape, square, and portrait, and generated AI commercial spots to feed the top of the funnel.

WEBSITE
GOOGLE ADS CREATIVE
BOOKING SYSTEM
AI VIDEO

View the program  →

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